Together, we can #MakeNukesHistory
With billboards along routes to the Academy Awards, an art installation, an open letter from top artists in the Los Angeles Times, videos on social media, and much more, the #MakeNukesHistory campaign raised public awareness about the civilization-ending risks posed by today’s nuclear arsenals.
The campaign reminded us that while Oppenheimer is history, nuclear weapons aren’t–but they should be.
#MakeNukesHistory broke through the Oscar noise to raise awareness and build understanding that, together, we can end what Oppenheimer started.
On Social Media
Before, during, and after Oppenheimer’s big night at the Oscars, creators, celebrities, activists, engaged citizens and more took to social media to join the conversation.
Prominent influencers and TikTok creators brought the campaign’s message to more than 5 million people, reminding them that we have the power to end what Oppenheimer started when he developed the first nuclear weapon.
In the News
The campaign broke through the media narrative, earning coverage across U.S. and international markets with nearly 300 broadcast hits.
The open letter was covered in Variety, the Hollywood Reporter, USA Today, Reuters, The Guardian, Billboard, Rolling Stone, and more.
NTI’s CEO and Co-Chair, Ernest Moniz, appeared on MSNBC’s Andrea Mitchell Reports to talk about the campaign. Publications with reach around the world, including Reuters, CNN, NHK World-Japan, and CBS covered #MakeNukesHistory and the influential people involved.
In Los Angeles
We blanketed Los Angeles with our message, with #MakeNukesHistory billboards, a mural, and other outdoor advertising in the lead-up to Oppenheimer’s big moment at the Academy Awards.
#MakeNukesHistory
also featured an original installation from cultural change agency TaskForce at the entrance to The Original Farmers Market at The Grove in Los Angeles.
Prominent influencers and TikTok creators brought the campaign’s message to more than 5 million people, reminding them that we have the power to end what Oppenheimer started.
An open letter from Hollywood
In an open letter published in The Los Angeles Times, artists and advocates called for an end to the nuclear weapons era Oppenheimer started.
